1. Personal Media Day (PMD) = Consumers’ change in Media Behavior (diary method, survey regarding mobile media consumption on tablets and smartphones)
2. Disruptive Business Models (DBM) = Media firms’ approach to find new sources of revenue and the process of open innovation (‘MEDIANOMICS’ – qualitative research based on interviews)
3. Mobile Value Services (MVS) = new advertising solutions (Apps) combined with a personalized media experience (with named Corporate Partners)

Key Drivers of Change – the CEO’s Dilemma: A major business paradigm shift is underway in the Media Industry, that seems obvious and our hypothesis is that the paradigm shift will take place in the next 2-5 years. The key drivers of change include behavioral as well as cost and technology related issues. The CEO’s dilemma – and this goes for the whole Management Team including the Editors-in-Chief – is to manage the present, selectively forget the past and to create the future – all to make sure the business will remain profitable.