Anna-Greta Nyström, Ph.D. in international marketing and post doc researcher at Åbo Akademi University, School of Business and Economics. Started off by studying change in the telecommunications industry and what technological convergence brought with it during the past decades, and has now moved research focus to media convergence and the changing media consumption patterns. With a strong base in brand management theory and industrial marketing, she explores both consumers’ attitudes towards media and firm’s use of media and communication channels in different settings.

Anna-Greta’s comfort zone is interacting with students and coaching them to be whatever they wish to be; she runs courses in marketing communications and consumer behavior. She specializes in coaching and facilitating workshops that aim at new and different thinking, strategizing, making up action plans or simply broadening the participants’ view of the world.