One of the key takeaways from a panel discussion on the role of information schools in the knowledge economy at the 9th International Conference on Knowledge Management (ICKM) in Montréal, Canada is that the task of information and knowledge management education is to educate students for jobs that does not yet exist. The core mission is to provide students the competences necessary not for using or managing existing information processes but to shape information and knowledge systems, to lead information and knowledge work in business and other organisations. The crux with knowledge economy is the need of creative and innovative solutions for emerging problems and challenges. The focus needs to be in educating smart people that know what they can and where they can be important instead of putting too much focus on where you could have been relevant when you started your studies. It is too late to focus on that what happened yesterday.