EDGE

CUTTING EDGE MEDIA RESEARCH & EXPERTISE

Summing up the EDGE year 2013

It’s time to sum up our research findings on this last working day of the year. In fact EDGE research group has been working on three interrelated projects during the past two years. EDGE is a research group at the School of Business and Economics at Åbo Akademi University. The focus of the group is […]

Tagged Business Model Innovation, Consumer Behavior, MEDIANOMICS, Mobile Value Services

Networking makes a difference

During the last days of October a group of engaged doctoral students gathered at a Nordic doctoral workshop organized by Information Studies, Åbo Akademi University and the Nordic Research School in Information Studies (Norslis). The EDGE team was represented by Timo, Johanna and Gunilla. A wide variety of theories and models During the workshop we […]

Tagged Consumer Behavior, Doctoral workshop, Information behavior, Models, Networking, Research, Theories

Personal Media Day – diary study

Technology and innovation are perceived as one of the biggest drivers in economic- and social transformation as well as in consumer behavior changes. Drawing from our previous blog post written by Niklas (available here) about the PESTC-model, people’s ways to social interaction are changing drastically and the main reason to this is technology. The distribution […]

Tagged Consumer Behavior, Diary study, mediaconsumption, Research



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