CUTTING EDGE MEDIA RESEARCH & EXPERTISE
A media jungle indeed! Going back to our previous post about our diary study (available here) when we still stood with the machete in our hands, we now finally have the results. This blog post is a short overall look on the results. To refresh our memory, the Personal Media Day study explores the consumers’ […]
Technology and innovation are perceived as one of the biggest drivers in economic- and social transformation as well as in consumer behavior changes. Drawing from our previous blog post written by Niklas (available here) about the PESTC-model, people’s ways to social interaction are changing drastically and the main reason to this is technology. The distribution […]