{"id":125,"date":"2024-07-03T18:58:04","date_gmt":"2024-07-03T16:58:04","guid":{"rendered":"https:\/\/blogs.abo.fi\/hhaamikromeriter\/?page_id=125"},"modified":"2024-09-04T13:16:33","modified_gmt":"2024-09-04T11:16:33","slug":"service-design-konsumentbeteende","status":"publish","type":"page","link":"https:\/\/blogs.abo.fi\/hhaamikromeriter\/service-design-konsumentbeteende\/","title":{"rendered":"Service Design and Customer Journeys"},"content":{"rendered":"

Kursen ges p\u00e5 engelska. Om man vill delta fysiskt p\u00e5 campus \u00e4r kursen en del av v\u00e5r svenskspr\u00e5kiga kurs Konsumentbeteende och g\u00e5r d\u00e5 att avl\u00e4gga p\u00e5 svenska eller engelska.<\/p>\n

Contents<\/h5>\n

The course introduces participants to the basics of customer experience, customer journeys and service design.<\/p>\n

For any company, the ability to offer positive customer experiences has become a core competitive advantage. This course provides a customer centric perspective on service design, focusing on a variety of tools that can help in designing offerings across a series of touchpoints to support successful customer experiences and create value in the overall customer journey. Students will learn the basic concepts and models in the fields of customer experience and service design. The tools and insights are implemented in a practical course project.<\/p>\n

Core themes: Offerings as service, customer value, customer experience, customer journey, service design<\/p>\n

Learning goals:<\/h5>\n

After the course, the learner can<\/p>\n