Contents
The course provides an overview of market analysis and data-driven decision-making in today’s dynamic business environment. While firms can produce and access vast amounts of data, it is increasingly difficult to extract meaningful insights and make informed strategic choices based on data. This course aims to equip learners with the knowledge and skills necessary to effectively analyze market trends, consumer behavior, and business performance using data-driven approaches. Throughout the course, the learner will address market and data analysis through case studies combined with theoretical studies and hands-on exercises to develop a basic understanding of market analysis and data-driven decision-making. The learner will explore various analytical frameworks and tools to interpret market data, identify patterns, and derive actionable insights that drive strategic planning and business success.
Learning Goals:
After a completed course, the learner can
- Describe the need for data in strategic and entrepreneurial decision-making
- Perform initial data analysis and interpretations in an entrepreneurial or startup setting
- Derive initial insights for informed decision-making that drives entrepreneurial business growth
