Contents
The course is designed to provide learners with an understanding of strategies and frameworks related to business models and revenue generation. The course introduces the learners to what business models are, why they are important, and how they are structured. Throughout the course, students will explore various aspects of business models and revenue generation through a combination of theoretical study, case analysis, and practical exercises. This involves identifying customer needs, analyzing market dynamics, and developing value propositions that align with organizational goals. Additionally, learners will examine how to evaluate and adapt existing business models to respond to emerging trends and disruptions in the marketplace. Key topics covered in the course are
- The business model concept
- Value creation and value proposition
- Revenue generation strategies
- Business model innovation
- Business model analysis and evaluation
- Business model implementation and execution
Learning goals:
After a completed course, the learner can
- Critically analyze existing business models
- Create innovative business models that drive sustainable growth
- Design the revenue logic for sustainable business models
