EDGE

CUTTING EDGE MEDIA RESEARCH & EXPERTISE

Fragmented but routine like media consumption

Some of the results from our diary study, exploring daily media consumption habits, was published in a previous blog post (available here). However, we’re happy to announce that for those who are interested, the report Studying consumers everyday media consumption with e-diaries can now be found as whole under the previous link. A key finding in the […]

Tagged EDGE, fragmentation, Media, media behavior, media consumption, personalmediaday

Infographic: Start-ups yearn for print media coverage but won’t pay for it

Start-ups’ have a high need for all kinds of publicity and media coverage but they generally avoid paid advertising channels. Instead they focus on their own and earned channels. This is no surprise considering typical start-ups’ limited marketing budgets. Conversely, they still value traditional media coverage, especially newspaper coverage. Download your own copy of the […]

Tagged Åbo Akademi University, communication mix, EDGE, idean, infographic, Media, media coverage, start-up



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