EDGE

CUTTING EDGE MEDIA RESEARCH & EXPERTISE

Fragmented but routine like media consumption

Some of the results from our diary study, exploring daily media consumption habits, was published in a previous blog post (available here). However, we’re happy to announce that for those who are interested, the report Studying consumers everyday media consumption with e-diaries can now be found as whole under the previous link. A key finding in the […]

Tagged EDGE, fragmentation, Media, media behavior, media consumption, personalmediaday

Focus on media behavior

Drawing on the previous thoughts by my colleagues Niklas and Ron, we can prepare ourselves for the tablet taking over the world in, actually, quite a short time. Steve knew this all the time, but to me it seems like average Jane and Joe is coming to realize this only now. My second half has […]

Tagged iPad mini, media behavior, tablet



    WordPress Theme Custom Community 2 developed by Macho Themes