CUTTING EDGE MEDIA RESEARCH & EXPERTISE
Some of the results from our diary study, exploring daily media consumption habits, was published in a previous blog post (available here). However, we’re happy to announce that for those who are interested, the report Studying consumers everyday media consumption with e-diaries can now be found as whole under the previous link. A key finding in the […]
Start-ups’ have a high need for all kinds of publicity and media coverage but they generally avoid paid advertising channels. Instead they focus on their own and earned channels. This is no surprise considering typical start-ups’ limited marketing budgets. Conversely, they still value traditional media coverage, especially newspaper coverage. Download your own copy of the […]
Spring has arrived in Finland with a complete breath of fresh air. EDGE Media Seminar took place in Helsinki on May 4 with some 30 executives and experts from Media firms, as well as other corporate partners and researchers participating in the discussion. One thing was clear from the outset: there is an ongoing change in the […]
Media seminar by invitation only. The seminar is held at GLO Hotel Art, Lönnrotinkatu 29 (Vanha Poli), Helsinki Friday 4.5. at 9am – 12pm Please contact Timo Ketonen if you wish to attend. Email: timo.ketonen@abo.fi